Zoey Koko began with a simple idea from our founder, Sara Ferrer: self-care for tweens should be just as joyful as it is gentle. As an esthetician, Sara saw a gap in the market — products that were either too harsh for young skin or too boring to spark excitement. She dreamed of a line that could blend playful fun with skin-loving care, and that dream became Zoey Koko.

Every product is a reflection of Sara’s passion for nurturing confidence in girls, proving that skincare can be safe, imaginative, and a daily boost of positivity.

At Zoey Koko, we’re committed to making products that parents trust and tweens adore. That means handcrafting in the USA, using clean, gentle ingredients, and never compromising on quality. From our cruelty-free promise to our focus on skin-sensitive formulas, everything we do is guided by care.

But we don’t stop at skincare — our commitment is to empower young girls to see self-care as a celebration of who they are. Because when routines feel magical, confidence and self-expression naturally shine through.