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Zoey Koko Brings Smiles To Young Girls This Holiday Season
"In 2022, Zoey Koko achieved remarkable success, securing placements in 350 gift and toy stores. Our brand ethos, centered on self-expression, fun, and self-care, drives our mission. For Giving Tuesday, we proudly partnered with The Big Sister Association of Greater Boston and EmpowerHer, two charities dedicated to empowering young girls. Sara, our CEO, shares her heartfelt experiences, underscoring the importance of giving back. Join us this holiday season in spreading smiles and making a difference."
By Shamik Dasgupta
2022 has been a whirlwind of a year! We have managed to get into 350 gift and toy stores over the last year and we are so proud to have built a brand that promotes self expression, fun and self care.
For Giving Tuesday this year, we wanted to continue this mission by partnering with two Boston-area charities dedicated to helping young girls,The Big Sister Association of Greater Boston and EmpowerHer.
Our founder, Sara, was a former volunteer at The Big Sister Association of Greater Boston and has had first-hand experience with the program’s mission to create a mentor-rich community. Every girl has access to the individual nurturing, guidance and support she needs to become a confident, competent and caring adult.
This year, we dropped off an assortment of glitter gels, body mists and shower gels to the “little sisters” in this program so that they would have a self-care product that made them feel great.
“When Zoey Koko was still in its prototype phase in 2018, I hosted a spa party activity with the Big Sister Association so that me and my 'little sister', as well as other participants, could test out the Zoey Koko products and give feedback. That day was full of so much laughter, joy and fun as we did face masks, painted each other's nails and applied metallic tattoos. It was the beginning of Zoey Koko’s mission to help girls everywhere 'feel smiley in their skin'. It was also the moment my mission became clear."
Sara Ferrer CEO of Zoey Koko
We also donated an assortment of shower gels and glitter body mists to EmpowerHer, an organization committed to supporting girls who have lost their mothers. This is the third year that we have partnered with this cause after hearing how elated the girls were upon receiving their Zoey Koko products last year. We want these girls to be reminded that they are loved by the community of people that surrounds them and that they are not alone in their grief. To achieve even one smile is enough to make it all worth it.
As we think about our Giving Tuesday experience this year, we can’t help but sum it all up with a quote from Winston Churchill – “We make a living by what we get. We make a life by what we give.” Make your life worthwhile.