The Making of Tween Magic

New experiences have a funny way of being both exhilarating and terrifying. When I was faced with the challenge of creating a commercial for Zoey Koko, I knew that getting the best videographer, finding the right location and creating an attention grabbing concept was pivotal. I also knew that none of this would matter if the last component wasn’t perfection: the tween talent.

Uplifting Girls During a Tough Mother’s Day

Mother’s Day is a joyous time for many to show their love and admiration for their mom’s. For others, it can be a painful trigger, including those who have lost their mothers, are struggling with motherhood or have experienced mother-related trauma. This Mother’s Day, we have partnered with EmpowerHer, a wonderful non profit organization dedicated to supporting girls who have lost their mothers.

Feeling Smiley in Your Skin

As a medical aesthetician and avid promoter of girl power, Bostonian Sara Ferrer realized an alarming pattern that was occurring during her 10 year career in esthetics.  Always a believer in a healthy approach to self-improvement,  the spa treatments she offered had many physical and emotional benefits, but there was one common problem the treatments […]

What is Biodegradable Glitter? – The Sparkly Truth

Our vision for Zoey Koko’s product line has always been crystal clear: we wanted to offer young girls a colorful personal care line of products that would evoke imagination, creativity and self-expression. 

CEO Sit Down: Sara Ferrer on Zoey Koko

Sara Ferrer always knew that entrepreneurship was her destiny. Going to Babson further instilled in Sara an eagerness to build something of her own that embodied her true passion.

Zoey Koko is on a Mission to Empower Girls through Giving Back

Zoey Koko is on a Mission to Empower Girls through Giving Back Feeling good by doing good is more than just a catchy phrase.  Did you know that by doing a good deed, your brain actually releases oxytocin, serotonin and dopamine, giving you a “helper’s high” that results in those sought-after warm and fuzzy feelings?  […]